Lacoste

Since creating the first polo shirt in 1933, Lacoste has drawn on its authentic sporting heritage to spread optimism and elegance through a distinctive lifestyle for women, men and children. Present in both sport and fashion, Lacoste encourages freedom, movement and self-expression. Across every collection, its timeless elegance lives through a blend of creativity and classic lines. From the beginning, the crocodile has grown more distinctive with every generation, becoming a symbol that reaches far beyond style. Passed from country to country, generation to generation and friend to friend, Lacoste pieces create an emotional connection that elevates them to icon status. Universal and timeless Lacoste elegance unites a broad community that respects and celebrates every person’s values and differences. Lacoste sees its employees as ambassadors and believes that fulfilment comes through bold self-expression. Its mission is simple: to create the conditions for everyone to reach their full potential. Lacoste is an international MF Brands Group brand distributed through a network of 1,100 stores in 98 countries. More information: https://corporate.lacoste.com/ The brand has been represented in Turkey by Eren Perakende since 1990, operating through 55 stores and online shopping platforms. More information: https://www.lacoste.com.tr/